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How to Conduct an Audit of Your Online On-Demand Course

Picture of Dr. Sara Baker

Dr. Sara Baker

Hi there! I'm Sara, your go-to for all things eLearning and EdTech. For over a decade, I've dedicated myself to making online education engaging and effective for learners of all ages. Leading the charge at VBI Education, my goal is to help you and your organization achieve educational success with innovative, tailor-made solutions. When I'm not geeking out over the latest in learning tech and instructional design, you'll find me soaking up quality time with my family and friends, probably somewhere beautiful in Texas. Let's make learning unforgettable together!

If you’re like most online course creators, you want your students to have the best possible experience. After all, happy students are more likely to come back for more courses and recommend your classes to their friends. That’s why it’s so important to regularly audit your courses and make sure the content is up to par.

It can be difficult to create an engaging and successful online on-demand course. You want to make sure that your students are able to learn the material, but you also want to ensure that they are engaged enough to finish the course. An audit of your on-demand course can help you determine what is and is not working so that you can make necessary changes. Here is a step-by-step guide on how to conduct an audit of your online on-demand course.

1. Evaluate Your Course Content

The first step in auditing your online on-demand course is to evaluate the content. Take some time to go through the entire course yourself and make note of any areas that might be confusing or could use more explanation. In addition, take a look at the overall structure of the course. Is it easy to follow? Are the modules logically organized? Do you need more content? Is there too much content? If you find yourself getting lost or confused, chances are your students will as well.

2. Gauge Student Engagement

Once you have gone through the content yourself, it’s time to gauge student engagement. You can do this by looking at different metrics such as completion rates, participation levels, and feedback from students. Are they completing their lessons? Are they actively contributing to discussions? Do you see a lot of people signing up for your course but not finishing it? If so, why do you think that is? Is the material too challenging? Is it boring? Or is it just too long? Figure out where students are dropping off and try to pinpoint the problem so that you can address it in future iterations of the course.

3. Get Feedback from Students

In addition to gauging student engagement, it’s also important to get feedback directly from students who have taken your course. Send out a survey (you can use something like Google Forms or SurveyMonkey) and ask questions about what they liked, didn’t like, and whether they would recommend the course to others. Be sure to leave room for open-ended comments so that students can give you more detailed feedback.

4. Analyze Your Sales Copy

If you’re having trouble selling your on-demand course, it might be time to analyze your sales copy. Take a look at your course landing page and ask yourself if it’s clear what the course is about and what students will learn by taking it. In addition, check out your competition and see how their sales copy compares to yours. Are they doing a better job of selling their courses? If so, why? Use what you learn from your analysis to improve your own sales copy.

Auditing your online on-demand course is an important way to ensure that it is engaging, informative, and easy to follow. By taking some time to evaluate the content, gauge student engagement, get feedback from students, and analyze your sales copy, you can make necessary changes to improve your course and increase student satisfaction.

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